Landing Page
Hot Tips
Edition v1.1
Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love
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Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.
Ha! The best and worst advice one can give.
Context is everything when it comes to Landing Page optimization.
Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.
Got your answers? Great.
Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?
Unsure? No problem. That's why I created this book.
One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.
The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.
And context.
Wishing you the strongest of Landing Pages.
Hot Tip #60 is to liven with illustrations.
Illustrated characters, devices, and elements can really bring a Landing Page to life:
I was going to keep this is a secret but the commercial license for the Hot Tips Ebook fire illustration was $4 on Creative Market. It completely changed the way the product looks and feels within the Landing Page:
Character illustrations are currently on-trend in SaaS Landing Pages. I’d argue they are becoming generic but definitely still work to brighten a stale page:
If you have the budget, aim to commission custom illustrations from a designer. If not, these resources are a good place to start: