If you market to everyone, it resonates with no one

Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one.

Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.

Headline:

🚫 Join the biggest Lord of the Rings fan club online

✅ An online community where second breakfast is a dietary staple and Old Toby’s smoke can be seen drifting from humble abodes.

CTA button:

🚫 Join Club for $9/month

✅ Enter Hobbiton for $9/month

What copy will make your visitor think, These are my people?

• Rewriting Landing Page Copy – Fun case-study over at Marketing Examples where they spice up generic Landing Page copy.