Include an explainer video

Hot Tip #86 is to include an explainer video.

Well-thought-out explainer videos can help improve conversions for complex products or services.

⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don’t forget the CTA at the end

Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.

• VideoTouch — An alternative video approach where you can personally explain the service in the corner of the Landing Page. The service is free for up to 5k visits a month.
• Medialuv — An animation studio specializing in explainer videos. I’ve worked with Ryan in the past. Very professional.
• Explainer Video services on Fiverr — Great to outsource 2–3 cheap concepts to help brainstorm the final product.