Highlight USP among feature list/grid
Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features.
A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.
![Feature List Demo](https://hottips.imgix.net/2020/07/013-list.jpg)
Begin with your highlighted USPs:
![Feature List Demo](https://hottips.imgix.net/2020/07/013-highlight.jpg)
![Highlighted Feature Demo](https://hottips.imgix.net/2020/07/013.gif)
Emphasize the benefits of choosing you over the competition.