#13

Highlight USP among feature list/grid

Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features.

A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.

Feature List Demo

Begin with your highlighted USPs:

Feature List Demo Highlighted Feature Demo

Emphasize the benefits of choosing you over the competition.

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