Reinvest your profits

Hot Tip #97 is to reinvest your profits back into your Landing Page.

Once your Landing Page is converting, and you’re pleased with your solo optimization efforts, it’s time for the specialists to step in.

There are many areas to outsource, but the first I’d recommend is copywriting. Let a copywriter be the officiator that marries your Landing Page tone and your target audience with linguistic flair.

Next would be your imagery. Commission a photoshoot of your product or service in action. We no longer want imagery that’s merely good enough, we are looking for imagery that tells a compelling story on its own.

Your mascot illustration, constructed from an illustration kit, can now be designed to include your brand subtleties and visual cues.

Repeat the above throughout your Landing Page and before you know it you’ll have a spectacular canvas for your offering.