Set a max-width typography (CPL)

Hot Tip #19 is to set a max-width for your typography.

100% width paragraphs are very difficult to read on bigger resolutions.

Typography optimization can get very technical but try aim for 55–100 characters per line (CPL). The Landing Page Hot Tips email drip has ~60 CPL. Real easy to digest. This this Ebook is ~75.

  • Tuning CPL – Excellent article on fine-tuning typography based on characters per line.
  • GRT Calculator – The Golden Ratio Typography (GRT) calculator helps perfect typography for your Landing Page by entering your current font, font size, and content width.
  • Tool 1 & Tool 2 – These two online character counting tools are semi-decent (only a little spammy vs. the rest) and fast.