#08

Replace, don’t add

Hot Tip #08 is to replace old content when new content arrives.

Your Landing Page with 8 testimonials does not need a 9th. Kick out the weakest of the bunch.

Replace, don't add infographic

The 6 best examples of your wedding photography.

Your top 4 customer reviews.

The goal is to persuade your Landing Page visitor with as little as possible.