Soft launch with a discount
Hot Tip #76 is to soft launch with a discount.
A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.
After your first successful transaction live test, send an email (or segmented newsletter) with a healthy discount to a select audience.
This reward could be for their early-adoption signup or long-time loyalty. Remind them that they are the first to know about the discount and keep the tone personal.
This soft launch method allows for kinder — often more detailed — feedback which helps ensure your Landing Page Commerce pipeline is watertight before the announcement.