Show them how it works

Hot Tip #85 is to show them how it works.

The first question most SaaS Landing Page visitors ask is How much is it?. This should always be answered with full transparency, no tricks.

And the second? I’d argue it’s to show them the exact steps needed to go from sign up to smooth sailing. Invest some time here. Use numbered lists. The more visual it is, the better.

If you can show the Landing Page visitor just how easy it is to get started, they’re more likely to give it a try.

• Landing Pages with How It Works – A collection of Landing Pages I’ve curated featuring how it works sections.
• How it Works Examples – An ongoing collection I’ve put together of well-designed or interesting How it Works sections in Landing Pages