Showcase testimonials from a similar demographic
Hot Tip #02 is to showcase testimonials from similar demographics to your potential customers.
If you are selling enterprise-level support software, it’s wise to curate testimonials from customers who work for enterprise-sized businesses.
Put yourself in your Landing Page visitor’s shoes and imagine the concerns of an enterprise customer. They’ll be wary of moving a huge amount of staff over to new support software due to the high stakes involved.
They’ll also want to know other enterprise businesses took this risk and made this transition successfully.
Using Hot Tip #01 as a guide, I’ve hand-picked this excellent testimonial by enterprise customer, Dave Lewis:
"Our team just loves how easy to use the software is and support response time improved by 22% in month one."
Glowing feedback, right? Now, let’s take it a step further by highlighting who he works for alongside his name. In this case, Dave is the VP of Customer Relations at Starbucks, which adds significant weight to the testimonial as its backed by an enterprise-sized business:
"Our team just loves how easy to use the software is and support response time improved by 22% in month one."
- Avataaars – Online avatar generator for when customer imagery isn’t available or poor quality. Try not mix animated with real customer images. So choose a style for consistency.
