Suggest a pricing option
Hot Tip #50 is to suggest a pricing option.
Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.
Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:
Refactoring UI enlarges a tier:
And how cute is this on-brand border by Google:
- Pricing Table Inspiration – A collection of 150+ Landing Pages I’ve curated featuring a wide range of different pricing tables.
- Pricing Table Examples – A more specific collection I’ve put together of well-designed or interesting Pricing Tables in Landing Pages.
- Pricing Psychology – Help Scout breakdown 10 popular pricing strategies.