Don’t forget the why

Hot Tip #100 is don’t forget the why.

Sure, your product/service looks great but why is this part of your life’s journey?

📖 This is why I wrote the book
🖌 This is why I design logos
🎓 This is why I teach Spanish

An offering positioned within a compelling story is easier to understand and support.

“My name is Alice and I wrote this mobile accessibility guide after years of watching my visually impaired mother struggle on her phone. I’m hoping this guide will encourage others to create interfaces that cater to people from all walks of life.”

When you share why you care, others start caring too.