Seek hero images with negative space

Hot Tip #67 is to seek for background images featuring negative space.

Negative space refers to the area of an image surrounding the main subject or object. This can be intentionally shot and cropped to provide a beautiful canvas for your copy — helping prevent overlapping elements:

Negative space reference

If you know your way around Photoshop, start by expanding your hero image canvas to the left or right. Then fill the newly created blank space using the Content-Aware fill option. It’s honestly magic.

  • Unsplash – Free stock image library with tags for “negative space” and “copy space”.
  • Stocksy – Premium stock image library with a useful “copy space” filter with 3 strengths.
  • Negative Inspiration – A collection of 1000+ Landing Pages I’ve curated featuring healthy whitespace (often associated with negative space elements).