Only A/B test high traffic pages

Hot Tip #57 is to only A/B test high traffic pages.

A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.

A more effective use of your time is to optimize and market your primary Landing Page until your traffic increases.

• How A/B Testing works – If you are new to split testing, here is a good overview of how it works using Google Optimize.