#58

Minimize the options

Hot Tip #58 is to minimize the options.

Do you really need:

📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?

The time it takes to make a decision increases with the number and complexity of choices.” – Hicks Law

  • Hicks Law – Beautifully illustrated representation on Laws of UX