Make it fast

Hot Tip #99 is to make it fast.

Not only does Google favor fast websites but your visitors will be able to decipher your offering quicker.

Speed through optimization means you’ve probably also tightened security and trimmed the fat.

When we aim for speed in a Landing Page, everybody wins.

• Google PageSpeed Insights – Popular speed testing tool.
• Pingdom Speed Test – My go-to speed testing tool, I prefer the UI over the above.