Hint to scroll

Hot Tip #68 is to add a hint to scroll.

Sometimes, I see long-scrolling Landing Pages with spacious content above the fold, but no indication there is more information further down.

Here are 4 solutions:

1. Add a subtle down arrow, positioned at the bottom of the introduction.
2. Add a Learn More CTA button that kicks off the page scroll.
3. Avoid a 100% window height introduction section, bringing the second section up.
4. Allow the hero elements to flow into the second section, suggesting storytelling.

The original Ghost Memberships Landing Page does point #4 really well:

• Scroll Hint Inspiration – A collection of 150+ Landing Pages I’ve curated integrating scroll hints.