Create Haste

Hot Tip #24 is to create haste.

Consider offering a discount or a gift within a diminishing timeframe to encourage a quicker purchase. Call it FOMO if you will.

The Hot Tips Ebook pre-order went live with a $30 saving for 30hrs only – to create haste:

⏳ Note how I positioned the 30hr countdown timer right under the CTA button, along with an additional 60% saving reminder.

• Countdown Timer Script – The one I used on the Hot Tips Landing Page