Focus on people, not search engines

Hot Tip #84 is to focus on people, not search engines.

Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast right now.

In recent times, I’ve even seen some organic search results start on page two. Pretty wild, right?

Focusing all of your energy on copy that resonates with your visitor’s problem and delivers a world-class solution is a much smarter play. If you deliver, people will talk about you.

Word of mouth > SEO

• Search Results – for the phrase “blogging platform”.