Consider parity pricing
Hot Tip #94 is to consider parity pricing.
Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.
A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.
With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.
Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.
- PPP Discussion — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on all of his courses.
- Parity Bar – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
- PPP API – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
- Parity Pricing Landing Pages – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.