Offer more pricing tiers
Hot Tip #14 is to offer more pricing tiers.
Aim to tier up with more features and benefits versus tiering down by stripping your core offering.
“Give people who would be happy to pay you more money, the opportunity to pay you more money.” ~ Adam Wathan, Refactoring UI (source)
- A persuasive higher tier – Harry from Marketing Examples brilliantly dissects the Refactoring UI higher price tier.
- Pricing Table Inspiration – A collection of 150+ Landing Pages I’ve curated featuring a wide range of different pricing tables.
- Pricing Table Examples – A more specific collection I’ve put together of well-designed or interesting Pricing Tables in Landing Pages.
- Pricing Psychology – Help Scout breakdown 10 popular pricing strategies.