Start from the beginning, again

Hot Tip #101 is to start from the beginning, again.

1. Who is your target audience?
2. What is their problem?
3. How does your offering solve it?
4. What do they need to see and read to be persuaded to choose you?

An annual check-in on the above is a healthy exercise to ensure your Landing Page hasn’t strayed from the original goals.

However, industries evolve and businesses need to adapt. This exercise also questions if your Landing Page needs to realign with new goals.

Wishing you the strongest of Landing Pages.