Hot Tip #93 is to emphasize the value.
A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.
What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year’s access to a private design community?
🚫 You save $170
✅ You get learning, assets, time-saving, and access.
“Price is what you pay; value is what you get.”
– Warren Buffett
Hot Tip #97 is to reinvest your profits back into your Landing Page.
Once your Landing Page is converting, and you’re pleased with your solo optimization efforts, it’s time for the specialists to step in.
There are many areas to outsource, but the first I’d recommend is copywriting. Let a copywriter be the officiator that marries your Landing Page tone and your target audience with linguistic flair.
Next would be your imagery. Commission a photoshoot of your product or service in action. We no longer want imagery that’s merely good enough, we are looking for imagery that tells a compelling story on its own.
Your mascot illustration, constructed from an illustration kit, can now be designed to include your brand subtleties and visual cues.
Repeat the above throughout your Landing Page and before you know it you’ll have a spectacular canvas for your offering.
Hot Tip #100 is don’t forget the why.
Sure, your product/service looks great but why is this part of your life’s journey?
📖 This is why I wrote the book
🖌 This is why I design logos
🎓 This is why I teach Spanish
An offering positioned within a compelling story is easier to understand and support.
“My name is Alice and I wrote this mobile accessibility guide after years of watching my visually impaired mother struggle on her phone. I’m hoping this guide will encourage others to create interfaces that cater to people from all walks of life.”
When you share why you care, others start caring too.