Hot Tip #04 is to spice up your Call-To-Action (CTA) buttons.
Remember: you’re excited to share your product or service!
🚫 Click Here
🚫 Sign Up
Too bland.
Use actionable phrases.
✅ Request a call from our agents
✅ Discover the wonders of science
✅ Unlock creativity for only $19
Let’s take a look at what the big dogs are using:
Hot Tip #06 is to empathize with the visitor’s problem using your intro copy.
Then explain exactly what your product or service does in the subtext, removing all verbose words or phrases.
🚫
The world’s most innovative invoice tracking software
XYZ Invoicing uses the cutting edge InvoAlgo algorithm to programmatically track unpaid invoices to send clients reminders using conversion-optimized email templates tested on 1000s of happy customers.
✅
Wasting time chasing late client payments?
XYZ Invoicing sends automated reminders to clients with outstanding invoices.
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Remember, your Landing Page is there to impress with choice previews, highlights and testimonials.
So start by making the visitor feel your offering was destined for them, in the simplest way possible.
Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one.
Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.
Headline:
🚫 Join the biggest Lord of the Rings fan club online
✅ An online community where second breakfast is a dietary staple and Old Toby’s smoke can be seen drifting from humble abodes.
CTA button:
🚫 Join Club for $9/month
✅ Enter Hobbiton for $9/month
What copy will make your visitor think, These are my people?
Hot Tip #23 is to avoid the word cheap.
🚫 Cheaper
✅ More affordable
✅ Economical
✅ Cost-effective
Positioning your offering as cheaper sells it short and could raise concerns the competition is perhaps more quality.