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Pricing Hot Tips
Landing Page lessons related to pricing experiments. When you are further with your optimization, kick off the Landing Page Pricing Checklist.
#51 - Conversion Tips, Pricing Tips

Increase demand by limiting supply

Hot Tip #51 is to increase demand by limiting supply.

The Headlime site has a limited number of $129 lifetime pricing spots available. Once sold out the price goes up:

Limited Pricing Supply

Founder Danny said it worked wonders for the launch, with both the limited $49 and $89 lifetime pricing specials selling out quickly.

The same goes for limiting time. So consider adding a notice near the CTA button reminding the price is only discounted for the remainder of June.

Limited Time Supply

And lastly consider limiting physical quantities. Experiment by displaying a visible count of stock remaining.

Limited Stock Supply
#88 - Conversion Tips, Pricing Tips

Consider a lifetime discount

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.

If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Lifetime Pricing Discount

Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.

#93 - Conversion Tips, Copywriting Tips, Pricing Tips

Emphasize the value

Hot Tip #93 is to emphasize the value.

A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.

What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year’s access to a private design community?

🚫 You save $170
✅ You get learning, assets, time-saving, and access.

“Price is what you pay; value is what you get.”

– Warren Buffett

#94 - Marketing Tips, Pricing Tips

Consider parity pricing

Hot Tip #94 is to consider parity pricing.

Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.

With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.

Parity pricing reference

Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.

  • PPP Discussion — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on all of his courses.
  • Parity Bar – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
  • PPP API – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
  • Parity Pricing Landing Pages – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.

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