Hot Tip #73 is to personalize the success message.
Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?
The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.
When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media:
Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.
A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.
After your first successful transaction live test, send an email (or segmented newsletter) with a healthy discount to a select audience.
This reward could be for their early-adoption signup or long-time loyalty. Remind them that they are the first to know about the discount and keep the tone personal.
This soft launch method allows for kinder — often more detailed — feedback which helps ensure your Landing Page Commerce pipeline is watertight before the announcement.
Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.
A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.
With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.
Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.
PPP Discussion — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on all of his courses.
Parity Bar – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
PPP API – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
Parity Pricing Landing Pages – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.
Hot Tip #98 is to test new narratives for your offering.
This is probably the most advanced Hot Tip in the series, but one worth doing if you have the traffic and budget.
We hammer on about Landing Page copy resonating with a visitor’s specific — singular — problem. But what if your offering solves a few problems really well?
Primary narrative: Your time-tracking software is known for saving freelancers’ time by automating their tax returns. Your API was one of the first to integrate with top tax authorities.
So your Landing Page could read: Tired of filling out tax returns? Our software 100% automates the tax return process for you.
Secondary narrative: Your software sends friendly reminder emails to clients with late payments, resulting in more overall cash flow per month.
This Landing Page could read: Losing control of outstanding payments? Our software reminds your clients for you and increases freelancer cash flow by 20%.
Duplicate your primary page, tweak the copy with the secondary narrative, and edit the imagery to spotlight the ‘client reminder’ emails. Now, set up a new marketing channel to align with the second narrative (late payment) and send them to this new Landing Page.
Repeat for a 3rd or 4th Landing Page
Assess results
Drop the Landing Page with the worst results
Increase the budget for the top performers
The above exercise epitomizes the power of Landing Pages.
