Hot Tip #15 is to track marketing efforts with platform-specific coupons that lead to your Landing Page.
It’s our tenth birthday! Use the following coupon on our website for 10% off:
🚫 Bday10
✅ Twitter10
✅ Insta10
✅ InstaStory10
✅ LinkedIn10
✅ NYTimes10
Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.
Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one.
Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.
Headline:
🚫 Join the biggest Lord of the Rings fan club online
✅ An online community where second breakfast is a dietary staple and Old Toby’s smoke can be seen drifting from humble abodes.
CTA button:
🚫 Join Club for $9/month
✅ Enter Hobbiton for $9/month
What copy will make your visitor think, These are my people?
Hot Tip #42 is to add Open Graph meta tags.
These tags add images — plus text alongside them — to Landing Page links shared on social media.
Simply put, meta tags with optimized links are clicked more than those without them. 15 minutes invested here is worth it.
This is what the Hot Tips Landing Page looks like when shared on Twitter. Note the additional ‘Subscribe Free’ I added to the description to answer the potential doubt:
Hot Tip #55 is to align your marketing and Landing Page narratives.
A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing. Consider this advertisement:
Which intro headline do you think resonated more with the visitor?
🚫 Voted the world’s most innovative time-tracking software for teams.
✅ Optimize your freelance hours with automated time-tracking software.
It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.