Deconstruct your About paragraph

Hot Tip #33 is to deconstruct your About paragraph.

I’ve seen so many Landing Pages trying to sound fancy like this:

🚫 Citrus Studio creates multi-faceted online business software using modern, cutting-edge technologies to help businesses stay on track and achieve their dreams.

1. Start by removing all unnecessary words and paring it down to your core offering:

✅ Citrus Studio builds goal-tracking software.

2. Then add a single impactful adjective to spice it up:

✅ Citrus Studio builds effective goal-tracking software.

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Your Landing Page visitor cannot be persuaded to take action if they don’t understand what your service does.

“Perfection is not when there is no more to add, but no more to take away.” ~ Antoine de Saint-Exupéry

#35 - Conversion Tips, Copywriting Tips

Put your name on it

Hot Tip #35 is to put your name on it.

A common concern among Landing Page visitors is how well a product or service is supported.

If I commit, will I get help?
Who actually built this?
Are they continuously improving it?

Taking ownership eases fears and shows confidence. Be proud of what you’ve created.

Sign your work – Little 2014 nugget blog post by Seth Godin.
Landing Pages with Team sections – A collection of 400+ Landing Pages I’ve curated featuring team sections.
Team Examples – A more specific collection I’ve put together of well-designed or interesting Team sections in Landing Pages.

#39 - Conversion Tips, Copywriting Tips, UX Tips

Place copy before images on mobile

Hot Tip #39 is to place copy before images on mobile.

Having a legible responsive design is great, but are you ordering your content for a seamless scrolling experience on mobile?

✅ Intro copy before main image
✅ Feature copy before demo image

Landing Page images without context are difficult to decipher:

P.S. Don’t be afraid to hide images (or text) that add nothing to the mobile experience.

Flexbox order – A neat way to add context with only a few lines of additional code.

#43 - Copywriting Tips

Emphasize time-saving

Hot Tip #43 is to emphasize time-saving.

Most SaaS offerings are trying to streamline our operations and save us time in one way or another.

Note how the first 3 features (out of 9) in the original Ghost Membership Landing Page are all related to time-saving:

I’d argue time is the most valuable commodity we have.

How are you telling your Landing Page visitors they are one payment away from saving themselves time?

The end.

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