Hot Tip #47 is to lower the risk to commit.
✅ Free trial
✅ No credit card needed
✅ 2 years warranty
✅ 24/7 support
✅ 30-day money-back guarantee
Note how Squarespace includes two of the above right next to their CTA button:
Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.
If you discovered your Landing Page for the first time today – would you feel confident signing up?
Hot Tip #48 is to keep brand capitalization consistent.
Landing Pages with different case variations of the brand name look unprofessional and can be confusing.
✅ Starbucks
🚫 Star Bucks
🚫 starbucks
🚫 StarBucks
🚫 STARBUCKS
Avoid ALL CAPS if you can. And once you’ve chosen a case style, stick with it to ensure it’s consistent throughout your Landing Page.
Hot Tip #53 is to focus on solving copy first.
Polishing the design of a badly worded Landing Page is counter-intuitive and a waste of time.
What will you solve?
Where will you take them?
Who will they become?
Weak or confusing copywriting will sink those conversions no matter how well designed the Landing Page.
Hot Tip #73 is to personalize the success message.
Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?
The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.
When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media:
Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.