Hot Tip #82 is to prove you are established.
The Harvest invoice software LP includes these 4 strong figures:
🗓 Founded in 2006
🔋 Powering 50,000 businesses
⏰ 400 million hours tracked
💰 $13 billion paid invoices
Years in the game with revenue/customer/operating stats thrown in is a powerful combo to reduce a sign-up risk decision.
Hot Tip #83 is to strategically position testimonials.
We’ve discussed curating testimonials to provide the most value to your Landing Page visitor. But where do we put them?
Start by positioning your best testimonial — preferably from an opinion leader in your industry — above the fold. This will strengthen your intro pitch and lower bounce rates. Now position other testimonials relevant to the Landing Page topic.
Example: If you are showcasing a specific product feature, try to position a testimonial mentioning that feature alongside it.
Note how the CleanShot X screen capture tool is talking about the ease of saving, copying, dragging, dropping, and then just below it a customer testimonial suggests the tool is like a Swiss Army knife:
Finally, position a testimonial near checkout that mentions value for money or overall satisfaction.
Hot Tip #85 is to show them how it works.
The first question most SaaS Landing Page visitors ask is How much is it?. This should always be answered with full transparency, no tricks.
And the second? I’d argue it’s to show them the exact steps needed to go from sign up to smooth sailing. Invest some time here. Use numbered lists. The more visual it is, the better.
If you can show the Landing Page visitor just how easy it is to get started, they’re more likely to give it a try.
Hot Tip #86 is to include an explainer video.
Well-thought-out explainer videos can help improve conversions for complex products or services.
⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don’t forget the CTA at the end
Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.