Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features.
A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.
Begin with your highlighted USPs:
Emphasize the benefits of choosing you over the competition.
Hot Tip #31 is to replace those demo GIFs with video.
Video offers:
⚡️ Better performance
🎨 More colors
🍃 Less file size
👆 Ability to pause
The argument for using GIFs is that they are easier to produce and save. Neither are reasons to use them in your Landing Page.
Hot Tip #45 is don’t neglect Retina optimization.
Simply put, Retina Displays have higher density pixels, needing a bigger version of the imagery to appear crisp.
Clear infographics and crisp app screenshots leave a wonderful first impression, especially if your target market is designers.
Hot Tip #83 is to strategically position testimonials.
We’ve discussed curating testimonials to provide the most value to your Landing Page visitor. But where do we put them?
Start by positioning your best testimonial — preferably from an opinion leader in your industry — above the fold. This will strengthen your intro pitch and lower bounce rates. Now position other testimonials relevant to the Landing Page topic.
Example: If you are showcasing a specific product feature, try to position a testimonial mentioning that feature alongside it.
Note how the CleanShot X screen capture tool is talking about the ease of saving, copying, dragging, dropping, and then just below it a customer testimonial suggests the tool is like a Swiss Army knife:
Finally, position a testimonial near checkout that mentions value for money or overall satisfaction.