There are two ways to experience horror.
The first is to rent a gory R-rated film.
The second is to watch someone interact with your Landing Page. Truly horrifying, but the learnings are worth the trauma.
Hot Tip #18 is to sit with someone from your target market and study what it takes for them to convert.
Hot Tip #27 is to step into your visitor’s shoes.
📱 Load your Landing Page on mobile
💬 Read the text aloud
👆 Use the navigation
💳 Checkout successfully
Doing the above will expose conversion friction points in your Landing Page.
Once confident, see Hot Tip #18.
Hot Tip #57 is to only A/B test high traffic pages.
A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.
A more effective use of your time is to optimize and market your primary Landing Page until your traffic increases.
Hot Tip #76 is to soft launch with a discount.
A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.
After your first successful transaction live test, send an email (or segmented newsletter) with a healthy discount to a select audience.
This reward could be for their early-adoption signup or long-time loyalty. Remind them that they are the first to know about the discount and keep the tone personal.
This soft launch method allows for kinder — often more detailed — feedback which helps ensure your Landing Page Commerce pipeline is watertight before the announcement.