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Pricing Hot Tips
Landing Page lessons related to pricing experiments. When you are further with your optimization, kick off the Landing Page Pricing Checklist.
#14 - Conversion Tips, Pricing Tips

Offer more pricing tiers

Hot Tip #14 is to offer more pricing tiers.

Price Table reference Price Table reference

Aim to tier up with more features and benefits versus tiering down by stripping your core offering.

Price Table reference

“Give people who would be happy to pay you more money, the opportunity to pay you more money.” ~ Adam Wathan, Refactoring UI (source)

  • A persuasive higher tier – Harry from Marketing Examples brilliantly dissects the Refactoring UI higher price tier.
  • Pricing Table Inspiration – A collection of 150+ Landing Pages I’ve curated featuring a wide range of different pricing tables.
  • Pricing Table Examples – A more specific collection I’ve put together of well-designed or interesting Pricing Tables in Landing Pages.
  • Pricing Psychology – Help Scout breakdown 10 popular pricing strategies.
#15 - Marketing Tips, Pricing Tips

Use specific coupons

Hot Tip #15 is to track marketing efforts with platform-specific coupons that lead to your Landing Page.

It’s our tenth birthday! Use the following coupon on our website for 10% off:

🚫 Bday10

✅ Twitter10
✅ Insta10
✅ InstaStory10
✅ LinkedIn10
✅ NYTimes10

Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.

#32 - Conversion Tips, Pricing Tips

Offer an annual discount

Hot Tip #32 is to offer an annual discount.

Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:

Unbounce Tabs

Also, note how the tiered pricing changes as you switch:

Unbounce Pricing

Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.

#50 - Conversion Tips, Pricing Tips

Suggest a pricing option

Hot Tip #50 is to suggest a pricing option.

Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.

Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:

Price Table reference

Refactoring UI enlarges a tier:

Price Table reference

And how cute is this on-brand border by Google:

Price Table reference
  • Pricing Table Inspiration – A collection of 150+ Landing Pages I’ve curated featuring a wide range of different pricing tables.
  • Pricing Table Examples – A more specific collection I’ve put together of well-designed or interesting Pricing Tables in Landing Pages.
  • Pricing Psychology – Help Scout breakdown 10 popular pricing strategies.

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