Seek hero images with negative space

Hot Tip #67 is to seek for background images featuring negative space.

Negative space refers to the area of an image surrounding the main subject or object. This can be intentionally shot and cropped to provide a beautiful canvas for your copy — helping prevent overlapping elements:

If you know your way around Photoshop, start by expanding your hero image canvas to the left or right. Then fill the newly created blank space using the Content-Aware fill option. It’s honestly magic.

Unsplash – Free stock image library with tags for “negative space” and “copy space”.
Stocksy – Premium stock image library with a useful “copy space” filter with 3 strengths.
Negative Inspiration – A collection of 1000+ Landing Pages I’ve curated featuring healthy whitespace (often associated with negative space elements).

#79 - Conversion Tips, Decluttering Tips

Remove inactive social media accounts

Hot Tip #79 is to remove inactive social media accounts.

Launching your Landing Page with social media icons linking to new profiles with low followers is perfectly fine.

Linking to social accounts last updated 3 years ago gives the impression the product or service is either poorly supported or even abandoned.

This tip is particularly important for subscription pricing Landing Pages, where the potential customer is in a deeper research phase before the big commitment.