Hot Tip #82 is to prove you are established.
The Harvest invoice software LP includes these 4 strong figures:
🗓 Founded in 2006
🔋 Powering 50,000 businesses
⏰ 400 million hours tracked
💰 $13 billion paid invoices
Years in the game with revenue/customer/operating stats thrown in is a powerful combo to reduce a sign-up risk decision.
Hot Tip #84 is to focus on people, not search engines.
Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast right now.
In recent times, I’ve even seen some organic search results start on page two. Pretty wild, right?
Focusing all of your energy on copy that resonates with your visitor’s problem and delivers a world-class solution is a much smarter play. If you deliver, people will talk about you.
Word of mouth > SEO
Hot Tip #89 is to focus on the benefits, not the features.
As the proud owner of a product or service, it’s natural to want to climb up the tallest building and let the world know how damn awesome the technical features are.
Unfortunately, our Landing Page visitor isn’t impressed by technical features, nor do they resonate with them. What they do care about is if our offering can help them.
Focus on the benefits of choosing you, not the product or service attributes:
“Your customers don’t care about your product, they care about their problems.” – Sahil Lavingia
Hot Tip #92 is to keep the tone of your copywriting positive.
🚫 Chat software that doesn’t sell your info
✅ Chat software focused on privacy
🚫 A legal course that doesn’t ramble
✅ A legal course that’s straight to the point
🚫 Don’t be negative
✅ Keep it positive
Position your offering as a confident solution, not a snarky competitor.