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Conversion Hot Tips

Landing Page lessons related to the strengthening the page for conversions. When you are further with your optimization, kick off the Landing Page Pre-Launch Checklist.

#55 - Conversion Tips, Marketing Tips

Align your marketing

Hot Tip #55 is to align your marketing and Landing Page narratives.

A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing. Consider this advertisement:

Which intro headline do you think resonated more with the visitor?

🚫 Voted the world’s most innovative time-tracking software for teams.

✅ Optimize your freelance hours with automated time-tracking software.

It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.

#58 - Conversion Tips, Decluttering Tips

Minimize the options

Hot Tip #58 is to minimize the options.

Do you really need:

📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?

“The time it takes to make a decision increases with the number and complexity of choices.” – Hicks Law

Hicks Law – Beautifully illustrated representation on Laws of UX

#62 - Checkout Tips, Conversion Tips, Development Tips

Include an email within error messages

Hot Tip #62 is to include a support email address within your error messages.

If your Landing Page payment integration offers message customization, include a support email address for when a problem persists:

🚫

✅

This can potentially convert dozens of disgruntled visitors into happy customers.

#65 - Conversion Tips

Offer a demo down-sell

Hot Tip #65 is to offer a demo down-sell.

Phone calls aren’t for everyone. If your Landing Page suggests hopping on a call to secure a high-end sale, offer an alternative info package download.

📦 “Don’t want to jump on a call? Download our buyer’s guide”

Kevin Mead shared the above did wonder for additional revenue.

Offering a beautifully presented alternative, to digest in their own time, is a courteous play your high-end customer will appreciate.

The end.

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