Hot Tip #47 is to lower the risk to commit.
✅ Free trial
✅ No credit card needed
✅ 2 years warranty
✅ 24/7 support
✅ 30-day money-back guarantee
Note how Squarespace includes two of the above right next to their CTA button:
Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.
If you discovered your Landing Page for the first time today – would you feel confident signing up?
Hot Tip #50 is to suggest a pricing option.
Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.
Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:
Refactoring UI enlarges a tier:
And how cute is this on-brand border by Google:
Hot Tip #51 is to increase demand by limiting supply.
The Headlime site has a limited number of $129 lifetime pricing spots available. Once sold out the price goes up:
Founder Danny said it worked wonders for the launch, with both the limited $49 and $89 lifetime pricing specials selling out quickly.
The same goes for limiting time. So consider adding a notice near the CTA button reminding the price is only discounted for the remainder of June.
And lastly consider limiting physical quantities. Experiment by displaying a visible count of stock remaining.
Hot Tip #52 is to add social proof.
Think of social proof as herd mentality. We tend to follow bigger herds vs. smaller herds. We are influenced by higher ratings vs. lower ratings. If everyone else is doing it, it must be the best and safest bet.
Strengthen your social proof by including:
⭐️ Customer Ratings
💬 Testimonials
🏆 Service Awards
✍️ Critic Reviews
🥇 Industry Rankings
🍏 Client Logos
📰 Press Features
What would you need to integrate into your Landing Page for your visitor to believe you are the obvious best choice?