Emphasize the value
Hot Tip #93 is to emphasize the value.
A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.
What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year’s access to a private design community?
🚫 You save $170
✅ You get learning, assets, time-saving, and access.
“Price is what you pay; value is what you get.”
– Warren Buffett