Minimize the options
Hot Tip #58 is to minimize the options.
Do you really need:
📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?
“The time it takes to make a decision increases with the number and complexity of choices.” – Hicks Law
- Hicks Law – Beautifully illustrated representation on Laws of UX
