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Conversion Hot Tips

Landing Page lessons related to the strengthening the page for conversions. When you are further with your optimization, kick off the Landing Page Pre-Launch Checklist.

#66 - Conversion Tips, Development Tips

Open non-essential links in a new tab

Hot Tip #66 is to open non-essential links in a new tab.

Set links to documentation, support, privacy, and demos to open a new browser tab, keeping the primary Landing Page within a tab’s reach.

Or Don’t – A strong Counterargument by Jesse including several use-cases and additional UX reads. Always healthy to question UX decisions. I still vote for opening demos, support portals and blogs in new tabs – all 3 in my experience offer poor navigations to return to the primary page.

#72 - Checkout Tips, Conversion Tips

Reassure during checkout

Hot Tip #72 is to reassure your visitors during the checkout process.

Nerves are high. Settle them with these small reminders, strategically positioned near the checkout form:

⭐️ The average customer star rating
🍏 A small stack of well-known client logos
💳 A payment-related FAQ
💬 A short but comforting testimonial

Also, try to include anything that adds transparency to the experience. This can alleviate any lingering doubts the visitor may have.

Note how LearnUX reassures by showing you exactly how the payment will appear on your statement — including the renewal date differences between tiers:

If checkout customization isn’t possible in your Landing Page, the above would still apply to the area around your pricing table or final CTA button.

#75 - Checkout Tips, Conversion Tips

Boost confidence with payment method logos

Hot Tip #75 is to boost confidence with payment method logos.

We’ve come a long way with online transaction confidence, but some demographics are more hesitant than others.

An SSL certificate for your Landing Page is non-negotiable.

You can further improve your visitor confidence by adding all accepted payment methods near your pricing tables, main CTA buttons, and Landing Page footer. All three are not too much.

Payment method logos – A brilliant free set (pictured above) on IconFinder in PNG and SVG formats.

#79 - Conversion Tips, Decluttering Tips

Remove inactive social media accounts

Hot Tip #79 is to remove inactive social media accounts.

Launching your Landing Page with social media icons linking to new profiles with low followers is perfectly fine.

Linking to social accounts last updated 3 years ago gives the impression the product or service is either poorly supported or even abandoned.

This tip is particularly important for subscription pricing Landing Pages, where the potential customer is in a deeper research phase before the big commitment.

The end.

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