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Conversion Hot Tips
Landing Page lessons related to the strengthening the page for conversions. When you are further with your optimization, kick off the Landing Page Pre-Launch Checklist.

Put your name on it

Hot Tip #35 is to put your name on it.

A common concern among Landing Page visitors is how well a product or service is supported.

If I commit, will I get help?
Who actually built this?
Are they continuously improving it?

Team reference Team reference Team reference Team reference

Taking ownership eases fears and shows confidence. Be proud of what you’ve created.

  • Sign your work – Little 2014 nugget blog post by Seth Godin.
  • Landing Pages with Team sections – A collection of 400+ Landing Pages I’ve curated featuring team sections.
  • Team Examples – A more specific collection I’ve put together of well-designed or interesting Team sections in Landing Pages.

Place copy before images on mobile

Hot Tip #39 is to place copy before images on mobile.

Having a legible responsive design is great, but are you ordering your content for a seamless scrolling experience on mobile?

✅ Intro copy before main image
✅ Feature copy before demo image

Landing Page images without context are difficult to decipher:

Copy before images on mobile

P.S. Don’t be afraid to hide images (or text) that add nothing to the mobile experience.

  • Flexbox order – A neat way to add context with only a few lines of additional code.

Offer a free teaser

Hot Tip #40 is to offer a free teaser.

⏳ 14 day free trial of your SaaS
📖 2 of the 14 eBook chapters
📦 80 icons from the full library
📱 1 of 10 mobile wallpapers

Teasers are great ways for visitors to experience more without having to pay upfront.

Remove the obstacles to demo

Hot Tip #46 is to remove obstacles in the way of demoing your product.

Carrd allows a full website build before asking for an email address.

You are confident your SaaS offering will satisfy your potential customer. Why not get visitors to experience it as soon as possible?

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