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Landing Page lessons related to the navigation area or browsing experience.
#11 - Decluttering Tips

Remove your main nav

Hot Tip #11 is to remove your main website navigation.

If your Landing Page sits within a bigger website, hiding your navigation will prevent a potential customer from wandering.

Your Landing Page has only one objective — sending visitors to another page is not it.

#25 - Development Tips, UX Tips

Integrate a sticky header navigation

Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long.

Sticky Header Demo Sticky Header Demo Sticky Header Demo

A sticky header can make it easier for visitors to navigate page sections and keeps that CTA button visible at all times.

#27 - Conversion Tips, Testing Tips

Step into your visitor’s shoes

Hot Tip #27 is to step into your visitor’s shoes.

📱 Load your Landing Page on mobile
💬 Read the text aloud
👆 Use the navigation
💳 Checkout successfully

Doing the above will expose conversion friction points in your Landing Page.

Once confident, see Hot Tip #18.

#66 - Conversion Tips, Development Tips

Open non-essential links in a new tab

Hot Tip #66 is to open non-essential links in a new tab.

Set links to documentation, support, privacy, and demos to open a new browser tab, keeping the primary Landing Page within a tab’s reach.

  • Or Don’t – A strong Counterargument by Jesse including several use-cases and additional UX reads. Always healthy to question UX decisions. I still vote for opening demos, support portals and blogs in new tabs – all 3 in my experience offer poor navigations to return to the primary page.

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