Only A/B test high traffic pages

Hot Tip #57 is to only A/B test high traffic pages.

A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.

A more effective use of your time is to optimize and market your primary Landing Page until your traffic increases.

• How A/B Testing works – Comprehensive guide by the CXL team where they encourage testing over two business cycles, so it mitigates external events.