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UX Hot Tips
Landing Page lessons related to the page usability and overall experience for the visitor.

Avoid animation overkill

Hot Tip #21 is to avoid animation overkill.

Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.

Animation demo

Just because you can, doesn’t mean you should.

Integrate a sticky header navigation

Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long.

Sticky Header Demo Sticky Header Demo Sticky Header Demo

A sticky header can make it easier for visitors to navigate page sections and keeps that CTA button visible at all times.

Place copy before images on mobile

Hot Tip #39 is to place copy before images on mobile.

Having a legible responsive design is great, but are you ordering your content for a seamless scrolling experience on mobile?

✅ Intro copy before main image
✅ Feature copy before demo image

Landing Page images without context are difficult to decipher:

Copy before images on mobile

P.S. Don’t be afraid to hide images (or text) that add nothing to the mobile experience.

  • Flexbox order – A neat way to add context with only a few lines of additional code.

Remove the obstacles to demo

Hot Tip #46 is to remove obstacles in the way of demoing your product.

Carrd allows a full website build before asking for an email address.

You are confident your SaaS offering will satisfy your potential customer. Why not get visitors to experience it as soon as possible?

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