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Landing Page Hot Tips by Rob Hope




Landing Page
Hot Tips

Edition v1.1




Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love




Hot Tips Fire




Share the book using:
onepagelove.com/100





Copyright ©2024 One Page Love
All rights reserved

First published: September 2020
Last updated: April 2024

978-1-64999-225-3 ISBN

978-1-64999-225-3

978-1-64999-225-3

Ebook Contents:

  1. Foreward
  2. Hot Tips
  1. Utilize customer testimonials
  2. Showcase testimonials from a similar demographic
  3. Fewer images, better images
  4. Spice up Call-To-Action buttons
  5. When in doubt, double the padding
  6. Empathize with the visitor’s problem
  7. Avoid center-aligned or justified paragraphs
  8. Replace, don’t add
  9. Set a single objective
  10. Create a text color hierarchy
  11. Remove your main nav
  12. Use footer for pre-sale
  13. Highlight USP among feature list/grid
  14. Offer more pricing tiers
  15. Use specific coupons
  16. Embed your lead forms
  17. If you market to everyone, it resonates with no one
  18. Sit with someone and see what it takes to convert
  19. Set a max-width typography (CPL)
  20. Highlight a testimonial from an opinion leader
  21. Avoid animation overkill
  22. Consider a color scheme
  23. Avoid the word cheap
  24. Create Haste
  25. Integrate a sticky header navigation
  26. Use fewer fonts
  27. Step into your visitor’s shoes
  28. Space using ratios
  29. Add personality
  30. Curate your FAQs
  31. Replace GIFs with video
  32. Offer an annual discount
  33. Deconstruct your About paragraph
  34. Run a regular speed test
  35. Put your name on it
  36. Align with a grid
  37. Add a splash of color
  38. Invest in an icon library
  39. Place copy before images on mobile
  40. Offer a free teaser
  41. Code your own social share buttons
  42. Add Open Graph meta tags
  43. Emphasize time-saving
  44. Tighten your big type
  45. Don’t neglect Retina optimization
  46. Remove the obstacles to demo
  47. Lower the risk to commit
  48. Keep brand capitalization consistent
  49. Keep vertical spacing even
  50. Suggest a pricing option
  51. Increase demand by limiting supply
  52. Add social proof
  53. Focus on solving copy first
  54. Consider dark mode
  55. Align your marketing
  56. Increase the contrast of your button text
  57. Only A/B test high traffic pages
  58. Minimize the options
  59. Try font smoothing
  60. Liven with illustrations
  61. Trim the fat
  62. Include an email within error messages
  63. Add a radial burst behind product imagery
  64. Delay the chatbot
  65. Offer a demo down-sell
  66. Open non-essential links in a new tab
  67. Seek hero images with negative space
  68. Hint to scroll
  69. Make it accessible
  70. Demo in-page
  71. Don’t shortcut hosting
  72. Reassure during checkout
  73. Personalize the success message
  74. Steer clear of a header carousel
  75. Boost confidence with payment method logos
  76. Soft launch with a discount
  77. Implement smooth scroll
  78. Define a visual hierarchy
  79. Remove inactive social media accounts
  80. Wrap it in a device
  81. Define container width
  82. Prove you are established
  83. Strategically position testimonials
  84. Focus on people, not search engines
  85. Show them how it works
  86. Include an explainer video
  87. Focus on form UX
  88. Consider a lifetime discount
  89. Focus on benefits, not features
  90. Alternate section background colors
  91. Bring it to life
  92. Keep it positive
  93. Emphasize the value
  94. Consider parity pricing
  95. Reuse winning templates
  96. Don’t get too fancy
  97. Reinvest your profits
  98. Test new narratives
  99. Make it fast
  100. Don’t forget the why
  101. Start from the beginning, again
  102. Book Credits
  1. Credits
  2. Extras (Filters, Audiobook, Checklists)

Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.

Foreward

It Depends.

Ha! The best and worst advice one can give.

Context is everything when it comes to Landing Page optimization.

  1. Who is your target demographic?
  2. What is their problem?
  3. How does your offering solve it?

Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.

Got your answers? Great.

Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?

Unsure? No problem. That's why I created this book.

One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.

The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.

And context.

Wishing you the strongest of Landing Pages.

Rob Hope

Signature

Signature

#05 - Design Tips

When in doubt, double the padding

Hot Tip #05 is when in doubt, double the padding.

Whitespace isn’t just breathing room for your content, it’s breathing room for your potential customer.

Digestible content improves focus and clarifies what you’re offering.

Whitespace reference

If your Landing Page feels overwhelming, double the padding and I think you’ll be pleasantly surprised.

#06 - Copywriting Tips

Empathize with the visitor’s problem

Hot Tip #06 is to empathize with the visitor’s problem using your intro copy.

Then explain exactly what your product or service does in the subtext, removing all verbose words or phrases.

🚫

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✅

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XYZ Invoicing sends automated reminders to clients with outstanding invoices.

—

Remember, your Landing Page is there to impress with choice previews, highlights and testimonials.

So start by making the visitor feel your offering was destined for them, in the simplest way possible.

  • Title Advice – A fun Landing Page title breakdown by Annie Maguire from Marketing Examples.
  • Headlime – A headline generator to help brainstorm dozens of possibilities.
#07 - Design Tips

Avoid center-aligned or justified paragraphs

Hot Tip #07 is to avoid center-aligned or justified paragraph text.

When applied to long paragraphs, these two alignments can be difficult to read. This can result in fatigue while browsing Landing Pages with a lot of content.

Let Neil deGrasse Tyson take us through it:

—

🚫 Center-aligned

We think scientific literacy flows out of how many science facts can you recite rather than how was your brain wired for thinking. And it’s the brain wiring that I’m more interested in rather than the facts that come out of the curriculum or the lesson plan that’s been proposed.

✅ Left-aligned

We think scientific literacy flows out of how many science facts can you recite rather than how was your brain wired for thinking. And it’s the brain wiring that I’m more interested in rather than the facts that come out of the curriculum or the lesson plan that’s been proposed.

—

🚫 Justified

You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that. You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that.

✅ Left-aligned

You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that. You have people who believe they are scientifically literate but, in fact, are not. And I don’t mind if you’re not scientifically literate, but just admit that to yourself, so that you’ll know, and perhaps you can take a first step to try to eradicate that.

—

A good rule-of-thumb is that any paragraph with more than two lines should be left- or right-aligned.

  • Rags, Widows & Orphans – Kinda inappropriate naming but a good read on certain paragraph shapes and styles to avoid.
#08 - Decluttering Tips

Replace, don’t add

Hot Tip #08 is to replace old content when new content arrives.

Your Landing Page with 8 testimonials does not need a 9th. Kick out the weakest of the bunch.

Replace, don't add infographic

The 6 best examples of your wedding photography.

Your top 4 customer reviews.

The goal is to persuade your Landing Page visitor with as little as possible.

The end.

There are no more Hot Tips to load in this archive.

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