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Development Hot Tips
Landing Page lessons related to the development process. When you are further with your build, kick off the Landing Page Development Checklist.

Embed your lead forms

Hot Tip #16 is to embed your forms to try capture leads immediately.

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Lead capture example Lead capture example Lead capture example

Remember, with every page load your conversion rate drops, so try capture leads as soon as possible.

Avoid animation overkill

Hot Tip #21 is to avoid animation overkill.

Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.

Animation demo

Just because you can, doesn’t mean you should.

Integrate a sticky header navigation

Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long.

Sticky Header Demo Sticky Header Demo Sticky Header Demo

A sticky header can make it easier for visitors to navigate page sections and keeps that CTA button visible at all times.

Use fewer fonts

Hot Tip #26 is to use fewer fonts.

Multiple typefaces, each with a number of weights, add unnecessary load time to a Landing Page.

Consider pairing your primary typeface with a native system font to keep it lean.

A fast-loading Landing Page with a more organized typeset is classy and considerate.

  • System Font Stacks – Good breakdown with code snippets by Geoff Graham on CSS-Tricks.
  • Typewolf – My go-to for typography inspiration. Jeremiah Shoaf has done a fantastic job with the resource.
  • 40 Best Google Fonts – Quality curation by Typewolf with font previews and direct download links.

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