Hot Tip #11 is to remove your main website navigation.
If your Landing Page sits within a bigger website, hiding your navigation will prevent a potential customer from wandering.
Your Landing Page has only one objective — sending visitors to another page is not it.
Hot Tip #21 is to avoid animation overkill.
Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.
Just because you can, doesn’t mean you should.
Hot Tip #26 is to use fewer fonts.
Multiple typefaces, each with a number of weights, add unnecessary load time to a Landing Page.
Consider pairing your primary typeface with a native system font to keep it lean.
A fast-loading Landing Page with a more organized typeset is classy and considerate.
Hot Tip #30 is to curate your FAQs.
A list of unsorted FAQs is not helpful to your Landing Page visitor, who is presumably confused at this point in their journey.
✅ Frequently asked only
✅ Ordered by popularity
Remember, your visitor is after pre-sale FAQs, so start by porting anything post-sale to your support page.