Boost confidence with payment method logos

Hot Tip #75 is to boost confidence with payment method logos.

We’ve come a long way with online transaction confidence, but some demographics are more hesitant than others.

An SSL certificate for your Landing Page is non-negotiable.

You can further improve your visitor confidence by adding all accepted payment methods near your pricing tables, main CTA buttons, and Landing Page footer. All three are not too much.

Payment method logos – A brilliant free set (pictured above) on IconFinder in PNG and SVG formats.

#83 - Checkout Tips, Conversion Tips

Strategically position testimonials

Hot Tip #83 is to strategically position testimonials.

We’ve discussed curating testimonials to provide the most value to your Landing Page visitor. But where do we put them?

Start by positioning your best testimonial — preferably from an opinion leader in your industry — above the fold. This will strengthen your intro pitch and lower bounce rates. Now position other testimonials relevant to the Landing Page topic.

Example: If you are showcasing a specific product feature, try to position a testimonial mentioning that feature alongside it.

Note how the CleanShot X screen capture tool is talking about the ease of saving, copying, dragging, dropping, and then just below it a customer testimonial suggests the tool is like a Swiss Army knife:

Finally, position a testimonial near checkout that mentions value for money or overall satisfaction.