Steer clear of a header carousel
Hot Tip #74 is to steer clear of a header carousel aka header slider.
A Landing Page journey should always start with intro copy that the visitor identifies with.
Some will read it fast, some will read it slowly, and some will even read it a few times to fully grasp the offering. This copy is not meant to dance off the side of the page mid-sentence:
A product slideshow or smart feature carousel can work mid-page, but the header is out of bounds.
- Carousal interrogation – Brad Frost goes into why carousals are a poor choice.