Keep brand capitalization consistent

Hot Tip #48 is to keep brand capitalization consistent.

Landing Pages with different case variations of the brand name look unprofessional and can be confusing.

✅ Starbucks
🚫 Star Bucks
🚫 starbucks
🚫 StarBucks
🚫 STARBUCKS

Avoid ALL CAPS if you can. And once you’ve chosen a case style, stick with it to ensure it’s consistent throughout your Landing Page.